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Toyota Named to LATINO Magazine's LATINO 100 List for Third Consecutive Year

Toyota North America website
Toyota North America website

Nominations to the LATINO 100 were submitted both formally and informally by non-profits and community organizations...

April 29, 2015

New York, NY - by Hispanicize Wire - Toyota Motor North America has again been named to LATINO Magazine's LATINO 100 list, the third annual ranking of the top 100 companies providing opportunities for Latinos. Toyota was also included in the LATINO 100 in 2013 and 2014. This year’s selection recognizes Toyota’s Hispanic Business Strategy Group, created in 2013 to bring a Hispanic lens to all the company does across the Toyota, Lexus and Scion brands.

Led by Patricia Salas Pineda, Group Vice President, Toyota’s Hispanic Business Strategy Group (HBSG) is focused on growing Toyota’s Hispanic market share and helping to maintain the company’s number-one position as the automotive choice for Hispanic consumers. HBSG takes a holistic approach to the market and engages in activities to position the company for greater success in the Hispanic segment for the next five to 10 years.

"Achieving a place again in LATINO Magazine’s LATINO 100 is a testament to the innovative work Toyota has been doing in reaching out to and engaging Hispanic consumers. Being included in this prestigious list for the third year in a row is truly an honor," said Pineda.

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Nominations to the LATINO 100 were submitted both formally and informally by non-profits and community organizations, as well as the magazine’s readers, partners and stakeholders in the Hispanic market. The listing was compiled by the editors of LATINO from these nominations and their own research on companies and programs that positively impact Latinos.

“We reviewed many automotive industry initiatives, and Toyota and its Hispanic Business Strategy Group made the grade on many levels. The work of Pineda’s team deepens the relationship Toyota has been building with the Hispanic community for more than two decades,” said Alfredo Estrada, editor and publisher of LATINO Magazine.

 

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